Clothes made with the underground DJs and artists you follow. Every drop comes with their set.
Press play while you look
The set that goes with Drop 01. It drops you in at peak time, and the letters up top keep the beat.
Drop 01
The LIFFT house line: four pieces to start, before the first artist drop. Coming soon.
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LIFFT vertical tee
LIFFT up the left side. Life Is For F*cking Techno on the back.
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LIFE tee
LIFFT runs up, LIFE runs across. One L holds them together.
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LIFFT track pant
Midnight-blue crinkle nylon with a soft shine, loose legs and zip ankles. One line runs from the logo down the side seam.
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LIFFT trucker cap
Black with a mesh back. LIFFT stitched small and low on one side, just above the brim.
Artist drops
The DJ designs it. We make it. Their fans wear it, with the set it was made for.
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The artist designs it
It starts from their world: a sketch, a phrase, the feeling of their sets. Our in-house design team helps wherever they want it.
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We make it
We take care of production, so the artist can stay in the studio.
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It drops with their set
The pieces go out to the whole LIFFT audience, with the artist's set as the soundtrack.
Get drop alerts
Hear first when a drop is coming, and get the set that goes with it. Radio, label and Club LIFFT news too.
Also in the works
LIFFT started with the music. The drops come first, and the rest is being built alongside them.
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Radio
Techno 24 hours a day, seven days a week. Residents, guest mixes and new names, from peak time to sunrise.
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Live streams
The best DJ sets from around the world, streamed live.
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Records
A label for the tracks that keep the station moving, with a focus on signing new talent.
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Club LIFFT
Nights built around the sound, with the station's DJs behind the decks.