Apparel for fans, co-designed with the DJs and artists they love.
First drop
The LIFFT vertical tee
LIFFT in heavy block letters, turned on its side and printed up the left side of a black tee, with the backwards F that runs through the whole brand. On the back, Life Is For F*cking Techno is stacked so the first letters spell it out.
Under one roof
Any artist can start a shirt line on their own. FML brings those lines together, so every piece gets a real design team behind it and every drop reaches the whole LIFFT audience.
Artists lead
The designs come from the DJs and artists themselves. Our in-house team helps wherever they want it, from the first sketch to print-ready files.
Seen by the scene
Every drop goes out across LIFFT: the station, the label and Club LIFFT nights. One artist's merch reaches one artist's followers. FML puts it in front of everyone.
Built for the underground
Plenty of underground DJs have never had a clothing line. FML gives them one, with a whole brand behind it.
How a line comes together
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Bring the idea
Send us your music and a starting point: a sketch, a phrase, the feeling of your sets.
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Design it together
Work with our in-house team until every piece looks and feels like you.
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Drop it under FML
We release it to the LIFFT audience, on the station and at Club LIFFT nights.
Get FML drops
Hear first when a new line drops.
Design a line with FML
DJs and artists: tell us who you are and what you want to make.